“11th Hour” by Hailey Knox

“11th hour” by the soft spoken 27 year old producer and songwriter Hailey Knox, toasts to all the sounds I like to hear as a frequent enjoyer of the mainstream, the just-past-simple, and the poignantly on pitch. This song has charted number one on my streaming recap multiple times and it resurfaces in my brain at least 3 times a week.

The first time I heard this song I felt like I struck gold. I thought, “oh my god this song is going to blow up”. Since then, I have played it for many people and have gotten nothing more than mild reactions and other conversations starting over it. To my dismay, I’ve hardly received any “oohs” or “mmhs” when I reveal the song. As a connoisseur of putting people onto music, I live for the “oohs” and “mmhs”, and the joy of noticing as my target adds the song to their playlist. So, when this song that strikes me so hard doesn’t even chart amongst my peers, I start to wonder why. And after I wonder why, I start to consider how I could convince them that it’s a fucking good song. (Though I would never actually try to convince them, because I understand that if I want to remain a social person, I must repress the part of myself that wants to decide what other people like).

While I can’t convince you to like anything, I can explain the song through my ears….

What I appreciate most about it is the front to back experience. The sonic story is mapped out horizontally across the 2 minute 28 second track, and decorated vertically with detailed layering. The production of this song truly shows up as the collaborative effort that it is (between Knox and co-producers Angelo Angelides and Brian Yepes). There’s not necessarily a style. Maybe nostalgic soul, maybe shoegaze, maybe psychedelic, maybe just soft girl anger. But no matter the arbitrary categorization, the message – very directly – always reaches me.

Lyrically, you’re being scolded by a bad bitch who knows you’ll regret the way you acted. But sonically, it gets much more complex. My interpretation is that you start outside of her head, simply receiving the lyrics, and then get transported into her head by the end of the song. The artistic process of that transition unfolds as follows….

The track opens with a wurli-esqe pad. The first chord has the flavor of the dramatic introductory cue of a noir drama, but the second the underwater vocal enters, we’re transported from thriller film to soul mood. Chords continue, and the lyrical motif is introduced…..“saying that you love me now is not enough……..saying that you love me now is not enough”

Bryan Yepes, one of the co-producers credited on the track works closely with layered texture as seen on his work with artists like Don Toliver. I presume, Yepes had a hand in the intro. But there is a swift switch as we are met with a politeeeee drop……into a calm beat. There was hardly a moment for the airy intro, as we’ve been quickly immersed into a clean and consistent, smooth and satisfying, rolling R&B groove. It’s reminiscent of early Khelani, but with a lighter vocal line and slightly less consonant chord progressions. The drums let my head nod comfortably. Kox’s vocals meander through the groove in soft complaint about her past lover’s communicative failings. Were not in her head, were only able to take her words at face value. It’s consistent and comfortable, but then, when we’re fully in it, mindlessly enjoying the flow, the opening call of the beat switch emerges around 1:19.

A dark organ-adjacent synth looms, then grows as the soundscape snowballs and envelopes itself, cascading into an ever growing crescendo. Promptly, Knox’s vocals enter a new plain, a new reverb, and a new anger. This is the moment in the song that always takes me back to the first time I heard it – laying on my highschool bed, staring at the ceiling.

Quickly, the frequency spectrum gets colored in with a siren-like texture paired with vocal chops fading in and out of consciousness. The lyrics boom “operator, we got a man down, thought you were bad then, look who’s bad now”. And my god, do the lyrics pack a punch in that moment – the disdain dripping in sarcasm under a cloud of blue-ish noise. What do these lyrics mean to me? Nothing. I don’t find them particularly empowering or relevant to my mindset. But they are there, and perfectly sculpted to the color of the sound – phonetically, exactly what I want to be hearing at that moment. For these lyrics, Knox adjusted the timbre of her voice to come from her chest and cut through the mids. The lyrics ride parallel to the new drum groove which rolls forward over itself like the underside of a wave.

By this point in the song of my first time listening I had ascended. I was so deeply in the sonic environment, and so in love with how it felt like brush strokes over my brain. However, I was not in bliss for long because the whole song swiftly ends about 45 seconds later, only the tail of reverb to keep me company. It’s short, it’s lush, and for me it’s addictive. The song is over – but trust, I’ll be listening to it again at least 3 more times.

It may be that I’m way too into a completely regular song, but I don’t know if I’ll be getting over it soon. So, if you’ve been intrigued enough to give the track a whole hearted listen then I’ll be the happiest girl alive.

“11th Hour” by Hailey Knox. Let me know what you think of it……

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Mestizaje & Mainstream